Great Tips to Grow Your Print Business
Business owners typically have the same goal: growth. Whether you’re looking to expand your print business simply to generate more money or you want to step away from operations and retire with a passive income, there are plenty of ways to enjoy a seamless expansion. A few of these are listed below, courtesy of Allprintheads.
Stick to remote work/selling when possible
Going remote has many benefits for most businesses. One benefit is that you have less overhead. You are no longer going to be forced to pay for a large building where your entire staff will (begrudgingly) show up for work each day. You also don’t have to have an in-person building or office to sell remotely. ERP Advisors has noted before that embracing a remote sales model gives you a further reach and lowers cost while increasing efficiency. While this won’t apply to those that work in the physical print shop, moving whatever sales and design personnel you can to remote work will still pay dividends.
However, don’t forget that working from home is still going to be far easier if you have a dedicated room to serve as your office. Make this office as comfortable and efficient as possible, but separate your personal and professional lives to help you stay on track. The good news is that whether you’re renovating an existing room or expanding the office you already have, certain home improvements boost your home’s appraisal value, making them an excellent investment.
Keep your inventory organized
When you sell products, you have an inventory. Keeping your print stock inventory organized is a crucial factor in growing your business. If you haven’t already, plan to integrate inventory and order management software into your daily operation. This will help you get a comprehensive view of your entire inventory, including what you have in stock and on order as well as how much your in-stock items are worth and what each costs going out the doors.
Your inventory software should be able to grow with you. For example, you should be able to load barcodes so that you are not manually entering inventory each time you do an inventory audit, which Chicago Messenger Service explains will help you track your profits as well as your budget.
Conceptualize a sales and marketing funnel
Your sales funnel and marketing funnels are the processes by which customers discover your company and finalize a purchase. According to ClickFunnels, your marketing funnel includes generating leads and steering your customers toward products they’ll want. Your sales funnel is a bit more targeted than that and, as it relates to ecommerce, typically refers to the online checkout process, from the product page to the order confirmation.
All companies have both, but to maximize your potential, you must define them and get to know each. If you’re not familiar with marketing or are already spread thin, consider hiring a marketing manager or outsourcing this task to an agency. Don’t forget about referrals, however. Business referrals for design agencies, for instance, are an excellent way to build your shop’s reputation.
Offer the best customer service
As a small business, great customer service is one of the main reasons that people patronize you in the first place. And, as you grow, it will be why they continue to do so. Prioritize keeping your customers happy, even when they’ve had a bad experience. This doesn’t mean that you always offer the lowest price or the fastest turnaround time. But you must always let your customers know you appreciate their business. You can do this by addressing issues quickly and adding personal touches to your service from beginning to end.
Watch your vendor’s pricing structures
As you order increasingly, make sure that your vendors are adjusting their pricing structure. When you buy in bulk, whether it’s equipment, print supplies, or raw materials, you should pay less than when you buy just a handful of these items.
Growing your business takes work, but there are plenty of ways to expand without overexerting yourself. The above are just a few of these, but they are each powerful steps you can take. From using the right software to keep your inventory in check to treating your customers with the utmost respect, everything you do for your business puts you in a better mindset and position to latch onto growth opportunities.
This article is brought to you by Allprintheads, born out of the need for printers to find all their spares and consumables in one place. Our specialized team with more than 21 years of experience in the digital printing field assures you the best advice, professionalism, and customer service your business deserves. Our commitment is with your 100% satisfaction. For more information, please visit our website today!